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If you wish to be different from all the other people with similar skills and knowledge and experience who apply for your job, you can do it by identifying and using your personal unique selling proposition. That is, something you do that is unique to you.

Here’s an example of the USP I use for my consulting business. Unlike many professional consultants who charge a fixed hourly rate, I have three different rates depending on the level of skill required for the work I am doing; the top rate is highly professional work; second is work that requires a degree of technical ability and last is the rate that applies when I sit in an airplane seat flying to my job.

So, when I make an offer or submit a quote/proposal, I charge lower amounts for simpler work. That means that I am cheaper and fairer than most other consultants who charge one fee based on the assumption of opportunity cost. That is, they say, while they are sitting in an airplane, they could be working for someone else getting the highest rate. That’s true of course, however, I don’t consult full-time and have other sources of income, so I really don’t need to worry about opportunity costs.

That’s my USP.

Try to think of some things you excel at that amount to your USP. It might be that you are naturally pedantic … paying great attention to detail. You may be extremely accurate with figures, have top interpersonal/customer service skills etc.

Action
Spend some time on this and you’ll come up with your USP. Ask others what they think you are especially good at and eventually craft your USP so that you can weave it into your job application;

Robin
“Think success - Achieve success”