Studies in advertising suggest that people spend 4 seconds scanning a newspaper page. Recruiters probably spend a similar amount of time viewing your application.
This means you have to attract their attention fast.
People tend to read the ads that they can see have some benefit for themselves … the old “What’s in it for me?” principal. This means that your key benefit to an employer could be well placed as the opening sentence in your cover letter, or at least close to it.
Remember, your cover letter is a sales letter. An acronym for how to write sales letters is - AIDA:
- Get attention
- Develop interest
- Increase the reader’s desire
- Get action
When you write your opening sentence, choose something that will get attention. Then develop the reader’s interest, desire to know more about you, and ask for action … an interview.
Action
Practise writing some catchy opening sentences like, “You need a secretary who thinks on her feet and goes the extra mile … that’s me to a “t”.”
Or, perhaps, “You’re looking for a problem solver with a track record in customer service. I’m looking for a job where I can solve problems.”
I’m sure you can think of a few more.
Robin
“Think success - Achieve success”