2008
Learn to Use the Power of Language
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Have you heard the phrase, “It’s not what you say, it’s how you say it that matters”? Well, the truth is, you need to learn to use the power of language when applying for jobs.
If you can create word pictures and deliver information in ways that make it understandable to recruitment staff, you’ll be ahead in the jobs competition.
If for example, you are a network engineer, don’t just state, “I have five years experience in networking with a bank.” Although you might expect everyone to know what a network engineer is and does, it’s not a foregone conclusion.
Instead say something like, “When I apply my networking skills to your network, it will positively hum with maximum up-time and optimised emailing and printer facilities … outages will be recovered within minutes.”
This provides a mental picture with which we are all accustomed. Everyone who accesses a LAN or WAN is aware of what happens when they go off line or email backs up. Of course, you should be able to prove what you claim you can do.
That shouldn’t be very hard. With experience competence grows, we learn secrets and ways to do things that are superior. They are the skills we take to our new employer.
Action
Once again, list the range of skills you have and the related experience and next to each skill write a word picture that describes what you can do for your employer. Keep these stock descriptions somewhere where you can access them any time you apply for a job. It will make your life much easier and increase your chances of winning the competition.
Robin
“Think success - Achieve success”
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